Founder and CEO of Hape Group

• Over its three decade-long existence, Hape has used

  the mantra “Love Play Learn” as its guiding

  philosophy.

  Learn more >

• Born in 1960 in Germany, Peter has overseen the growth of his famous toy company from humble beginnings in 1980s Germany to the global manufacturing giant that it is today. Over its three decade-long existence, Hape has used the mantra “Love Play Learn” as its guiding philosophy to become ever more focused on innovative attitudes to efficiency, technology and ecology.

• Just as Darwin said – Adaptability is the key to survival.

  This motivates me even further to keep investing in

  better products, more customer focus, better service

  and a better supply to all our consumers and friends.

  Learn more>

  Thanks everyone at Hape family and friends for the support and commitment to overcome the challenging 2020. It is just further proof that together we can do it!

  In the changing environment, we all have to adjust ourselves to fit into the new reality. This requires us to find a new business model and new opportunities to achieve sustainable growth during the crisis. Just as Darwin said – Adaptability is the key to survival.

  This motivates me even further to keep investing in better products, more customer focus, better service and a better supply to all our consumers and friends.

  We will continue to listen to the feedback from consumers and will set up a stronger research capability. According to our philosophy, we will continue to learn through play. We will focus on sustainability every step we take. Let's strive together to make the toy industry a more meaningful and responsive place to help parents supporting their children towards a better tomorrow.

To be the most influential children's products enterprise in the world.

To be the world's leading toy brand，and as well as the most influential enterprise of children's products in the future.

Help every child in the world grow and learn happily.

Love Play Learn – Hape strives to provide all children with a happy childhood, inspiring them to explore the world.

Integrity: Hape strives to build a sustainable and reliable enterprise, to train employees to be honest and to provide safe, high-quality products.

Care: To care for children, to care for our employees.

Responsibility: We aim to act responsibly towards the environment and towards our employees, customers, affiliated governments and business partners.

Innovation: To strive for brand originality and enhance our brand value, customer value and find ways to pursue excellence.

Passion: To be dedicated and perseverant to our causes so as to obtain pleasure and fulfilment from all our endeavors.